The hotly anticipated primary matchup between outgoing New York City Comptroller Brad Lander and Rep. Dan Goldman (D-NY) was widely expected to be a bellwether race that would test the strength of pro-Israel sentiment within the Democratic Party.

Featuring two prominent Jewish New Yorkers with sharply opposing views on the Middle East, the race notably pits Lander, an outspoken critic of Israel and its war in Gaza, against Goldman, a more moderate incumbent viewed as a strong defender of the Jewish state.

But nearly a week after announcing his challenge, Lander, the progressive New York City comptroller, is so far tiptoeing around such differences, even as they are arguably the driving contrast in the primary. Instead, he has more actively emphasized a message that is casting Goldman as ineffective in countering President Donald Trump — declaring it is “time for fighters” and “not folders” in Congress.

His top surrogates — including a range of vocal Israel critics including Sens. Elizabeth Warren (D-MA) and Bernie Sanders (I-VT) and Zohran Mamdani, the mayor-elect of New York City — have made no mention of Middle East policy in their statements endorsing his campaign to represent New York’s 10th Congressional District, which covers Lower Manhattan and a swath of northwest Brooklyn.

“We need more fighters in Washington now more than ever, and Brad is a fighter,” Warren said last week, adding that Lander has “the grit to not just win this race, but deliver for working families.”

Such comments, however, have failed to note that Goldman, who was elected to Congress in 2022, is recognized as a leading Trump antagonist, having served as the top prosecutor in the president’s first impeachment case. Like Lander, he has frequently confronted the Trump administration on a range of issues including its immigration agenda. Last week, for instance, Goldman seized the spotlight during a fiery House hearing in which he clashed with Kristi Noem, the Homeland Security secretary — accusing her of illegally deporting asylum seekers in a grilling that drew headlines and social media virality.

Warren’s team did not respond to a request for comment when asked why she was not satisfied with Goldman’s record opposing Trump and his administration’s policies.

The early effort by Lander and some of his allies to employ rhetoric focused largely on fighting Trump has obscured how Israel is the clearest dividing line in the race — raising questions about Lander’s strategy as he seeks to shape a narrative Goldman’s supporters have dismissed as a misdirection. Rep. Nancy Pelosi (D-CA), in a statement last week, countered that her colleague is one of the “best members” she has “ever served with” and said he “is exactly the right fighter for this moment.”

With opposition to Trump likely a major motivating force for midterm voters, Lander is now facing scrutiny over his attacks targeting a two-term incumbent who has long staked his reputation on effectively battling the president. Meanwhile, in the wake of Israel’s recent ceasefire with Hamas, it remains to be seen if Gaza will continue to be an animating issue heading into the June primary election that is already shaping up to be a heated and expensive race.

Goldman, a Levi Strauss heir whose estimated net worth is up to $250 million, spent nearly $5 million of his own money during his first primary bid three years ago, when he narrowly prevailed in a crowded field of progressive rivals who split the vote. Lander has also targeted Goldman’s personal wealth, saying that the “oligarchy” should not “be able to buy a seat in Congress.”

Even as Lander, a former longtime city councilman from Brooklyn, touts high-profile support from the Senate, House progressives have for their part so far stayed on the sidelines. 

Rep. Alexandria Ocasio-Cortez (D-NY), an Israel critic who backed Lander’s comptroller bid in 2021 and called him a “talented hero” after his arrest by federal agents at an immigration courthouse last June, said she is “not weighing into that race right now,” echoing other like-minded lawmakers who also declined to take sides in the looming primary.

While Lander has long identified as a progressive Zionist, he has been outspoken in criticizing Israel’s conduct in Gaza, accusing the country of war crimes and ethnic cleansing. He has additionally called for conditioning U.S. aid to Israel, a measure Goldman has rejected. 

“What Lander is counting on now is the sentiment of the moment, which is further to the left and more anti-Israel,” Hank Sheinkopf, a veteran Democratic consultant in New York City, told Jewish Insider in a recent interview.

In a speech before the mayoral election, where he rose to prominence as a top surrogate for Mamdani after losing his own primary bid, Lander advocated for building a “coalition of anti-Zionists and liberal Zionists,” seeking to unify opposing factions to end “the horrors in Gaza.” 

Goldman, for his part, chose not to endorse Mamdani, citing concerns about his approach to Israel and rising antisemitism, but he has said he looks forward to working with the mayor-elect on promoting his affordability agenda.

“What Lander is counting on now is the sentiment of the moment, which is further to the left and more anti-Israel,” Hank Sheinkopf, a veteran Democratic consultant in New York City, told Jewish Insider in a recent interview.

Still, in the days after launching his campaign, Lander has sent mixed signals about how he plans to highlight differences with his opponent on Israel. 

In his campaign announcement video released last Wednesday, for example, he took a thinly veiled jab at Goldman in vowing not to do “AIPAC’s bidding,” referring to the increasingly demonized pro-Israel group, but did not mention the incumbent by name.

Lander told The New York Daily News in an interview last week that he views contrasts over Gaza as ancillary to their approaches to confronting the Trump administration, drawing raised eyebrows from observers who noted that hitting Goldman on his strongest issue avoids addressing a more salient tension over Middle East policy.

“On this issue, we have some disagreements,” he said of Israel, “but the core rationale is because it’s time for fighters not folders,” Lander elaborated on his approach to the race.

One Jewish community leader supportive of Goldman expressed frustration at the logic behind Lander’s challenge. “I’m just pissed that there’s not a single thing they can point to what Goldman isn’t doing right other than being pro-Israel,” he told JI, speaking on the condition of anonymity to address a sensitive subject.

During a campaign kickoff event in Brooklyn last week, Lander accused Goldman of failing to hold Israel accountable for its behavior in Gaza, saying “only I, of the two of us, recognize that Netanyahu’s leveling of schools and hospitals and the destruction of Gaza was a war crime,” in reference to the Israeli prime minister. He also reiterated that New Yorkers “don’t want elected officials who do AIPAC bidding in a district that recognizes that our safety and our freedom is bound up together.”

Lauren Hitt, a spokesperson for Lander’s campaign, disputed criticism that he is avoiding Israel as a top issue. “Brad literally called out AIPAC in his launch video, so safe to say he will continue to spend quite a bit of time discussing Israel in this race,” she said in a statement to JI on Friday. 

On Friday, Lander also said on social media that, if he were a member of Congress, he would introduce a resolution censuring Rep. Randy Fine (R-FL) over his recent incendiary comments calling for Muslims to be “destroyed.” Lander, without directly citing his opponent, also noted he would “not have voted with Republicans” to censure Rep. Rashida Tlaib (D-MI) over incendiary comments against Israel during the Israel-Hamas war in 2023, as Goldman himself had done.

Hours later, Goldman also denounced Fine in an X post for remarks assailing Muslims as “barbarians,” calling the statement “despicable and unacceptable” and saying he “must apologize and retract this tweet immediately.”

Lauren Hitt, a spokesperson for Lander’s campaign, disputed criticism that he is avoiding Israel as a top issue. “Brad literally called out AIPAC in his launch video, so safe to say he will continue to spend quite a bit of time discussing Israel in this race,” she said in a statement to JI on Friday. 

“Brad will also speak to the other issues concerning NY-10 voters, including affordability — another topic where the heir to the Levi Strauss fortune is out of step with the district’s experience. NY-10 voters don’t need a representative that’s palling around with Don[ald Trump] Jr. in the Bahamas, they need someone who understands and represents their views,” Hitt added, referring to an October social media post in which Trump’s son sarcastically thanked Goldman for his “kind words” about the president’s ceasefire and hostage deal during the government shutdown.

For now, it is unclear how AIPAC and pro-Israel groups more broadly are assessing the matchup — and if they will choose to engage in the primary. A spokesperson for AIPAC declined to weigh in. 

In 2022, AIPAC disclosed after Goldman had won his primary that its super PAC, United Democracy Project, had quietly contributed at least $350,000 to a separate group established near the end of the race to fund a series of attack ads against Yuh-Line Niou, a far-left rival who had drawn controversy for voicing alignment with the Boycott, Divestment and Sanctions movement targeting Israel.

One pro-Israel consultant, who was granted anonymity to address a sensitive topic, suggested “AIPAC’s involvement in the race would probably be a negative against Goldman.” Mamdani, an ally of Lander who has long been a fierce critic of Israel, performed well in the district — where Goldman’s views on Israel have faced backlash from left-wing voters.

Democratic Majority for Israel, which is backing Goldman, had been wary of a one-on-one contest with Lander, whom polling has shown is a strong opponent, according to a person familiar with the group’s discussions. Lander’s early consolidation of progressive support helped to push two other rivals on the left not to run in the race, effectively clearing the field for the outgoing comptroller. A spokesperson for DMFI did not respond to requests for comment regarding its plans.

Goldman, meanwhile, said in an interview with a local news outlet last week he welcomes Lander’s challenge but is “not really thinking about” the race “right now.” A campaign spokesperson said that he is “focused on stopping” Trump and “will deal with Brad and other challengers in the new year,” when he is “planning to roll out a flood of” endorsements from fellow House members.

Despite differences over Israel, Goldman is also endorsed by J Street, a progressive Israel advocacy group that has long been close to Lander. A spokesperson for J Street told JI in a statement the group is “proud” to back Goldman and “we deeply value his pro-Israel, pro-peace and pro-democracy leadership.”

“Dan has a progressive record,” said Chris Coffey, a Democratic strategist. “It’s not always as far left on Israel as Brad, for sure, and that is one of the things that differentiates them on policy.” Israel, he added, “could be a defining issue in this race,” regardless of Lander’s messaging efforts to prioritize Trump.

“We are also grateful for our years-long friendship with Brad Lander, who is a vocal leader for our values. We know that the issue of peace is close to both of their hearts,” the spokesperson continued. “Ultimately, it is up to the district to determine who they want to represent them in Congress, and we are glad to see two J Street-aligned voices in this race.”

A top J Street official, speaking on background to address the primary, confirmed the group will not be engaging materially in the race as it is satisfied with both candidates’ records. “I expect our donor base will give to both,” the official told JI. “There’s definitely a split of opinion on this race, to say the least.”

“Dan has a progressive record,” said Chris Coffey, a Democratic strategist. “It’s not always as far left on Israel as Brad, for sure, and that is one of the things that differentiates them on policy.” Israel, he added, “could be a defining issue in this race,” regardless of Lander’s messaging efforts to prioritize Trump.

Lander, for his part, could also face backlash from far-left activists in the district who have bristled at his identification as a progressive Zionist and have taken issue with his investments in an Israeli arms producer as comptroller, even as he chose to cease holdings of Israel bonds during his four years in office.

The Democratic Congressional Campaign Committee, which is focused largely on winning back the House in next year’s midterms, declined to comment on the primary, though it has traditionally backed incumbents.

Locally, a political advocacy group in the district called Brooklyn BridgeBuilders, which is dedicated to fighting antisemitism and anti-Israel sentiment, is planning to support Goldman and is currently in the process of formalizing its strategy, according to Ramon Maislen, its CEO.

“The decision to challenge a highly effective liberal Jewish incumbent is incredibly fraught,” Maislen, a Jewish community activist who lives in Park Slope, told JI. “Dan is someone who has been unwavering in taking on Trump, defending our democracy and standing with the Jewish community.”