Ever since President Donald Trump ran surprisingly close to Vice President Kamala Harris in New Jersey during last year’s presidential race, Republicans have been looking at the state’s gubernatorial race as a chance to capitalize on the party’s momentum in the blue state.

Jack Ciattarelli, the GOP’s nominee for governor, also came tantalizingly close to defeating Gov. Phil Murphy in the state’s last gubernatorial race. He’s running again, and hoping to get over the finish line against Rep. Mikie Sherrill (D-NJ), in part by courting the state’s sizable Jewish community, which has swung to the right in recent elections.

“People now know, because of the closeness of my race, that we can win. There’s just an attitude change because they feel like the Democrats have really failed them on a number of issues, and antisemitism is one of them,” Ciattarelli told Jewish Insider in an interview ahead of his visit to Israel this week. 

Ciattarelli, 63, who built two medical publishing companies in New Jersey while serving as a state lawmaker, said, “I see myself not so much as a politician, but a successful CEO who is looking to be the CEO hands-on governor that we need.”

As part of his Jewish communal outreach, Ciattarelli traveled to Israel on Sunday for a five-day visit, which he organized in a show of solidarity. He also spent time on his visit pursuing opportunities for economic investment from leading Israeli companies in the technology and medical sectors. 

“Any students in violation of university policy, I think, should be expelled. Any student that’s broken the law should be arrested, and any student here on an academic visa from another country should be sent back to where they came from if they’re going to engage in that kind of behavior,” Ciattarelli said. “I will pressure our college and university presidents to be working in partnership with me to make sure that kind of behavior isn’t tolerated.”

He told JI that one of his goals with the visit was to boost the state’s economy “by forging a closer economic relationship with a number of nations” that are close U.S. allies. “Israel is first and foremost on the list, but as governor, I will certainly look to Canada, Mexico and India as well to increase our bilateral trade,” Ciattarelli said. 

Fighting antisemitism, Ciattarelli said, will be a priority of his if he’s elected. Ciattarelli said he has “made very, very clear” that he supports codifying the International Holocaust Remembrance Alliance’s working definition of antisemitism into state law, will “appoint an attorney general and a superintendent of state police that are both sensitive to the needs and worries of New Jersey’s Jewish community” and will establish an Advisory Council on Jewish Relations to guide him on ways to the best support the community. 

“Any students in violation of university policy, I think, should be expelled. Any student that’s broken the law should be arrested, and any student here on an academic visa from another country should be sent back to where they came from if they’re going to engage in that kind of behavior,” Ciattarelli said. “I will pressure our college and university presidents to be working in partnership with me to make sure that kind of behavior isn’t tolerated.”

Ciattarelli described the December 2023 House Education and Workforce Committee hearing, where the presidents of Harvard University, University of Pennsylvania and the Massachusetts Institute of Technology declined to say that calling for the genocide of Jews qualified as bullying and harrassment, as a “watershed moment” that brought the issue of antisemitism to the forefront of Jewish voters’ minds. 

“I will do what others have done, including Democratic leaders, and that’s condemning Mamdani, condemning his candidacy, and doing all they can to make sure that a threat to communities such as this is not elected,” Ciattarelli told JI. “There is no space for someone like this in the public sphere, let alone in public office, and I’m going to do everything in my power to protect all 9.3 million citizens here in New Jersey, and particularly members of the Jewish community who feel threatened by a person such as this.”

“They want to see a governor who’s going to demonstrate zero tolerance for antisemitism and call it out for what it is when we see it and hear it,” Ciattarelli said of Jewish voters in the Garden State. 

The New Jersey Republican has also sought to tie Sherrill to Zohran Mamdani, the far-left Democratic nominee in New York City’s mayoral race who has resisted condemning “globalize the intifada” rhetoric. Ciattarelli’s campaign cut a digital ad highlighting Sherrill’s nationally televised indecision on whether she would support Mamdani’s mayoral campaign. 

“I will do what others have done, including Democratic leaders, and that’s condemning Mamdani, condemning his candidacy, and doing all they can to make sure that a threat to communities such as this is not elected,” Ciattarelli told JI. “There is no space for someone like this in the public sphere, let alone in public office, and I’m going to do everything in my power to protect all 9.3 million citizens here in New Jersey, and particularly members of the Jewish community who feel threatened by a person such as this.”

The race is competitive, with Jewish voters (who make up about 6% of the state’s population) potentially emerging as a swing voting bloc. 

“This race is shaping up to be fairly tight, with both candidates making notable outreach efforts to the Jewish community. Jack’s visit to Israel and his strong support for IHRA have had a particularly positive impact,” one Jewish leader in the state told JI.

“Mikie has also engaged significantly, and that effort has been noticed, but concerns remain based on her support of Mamdani in the city and the way she recently framed the call for a ceasefire in Gaza. She still retains goodwill within the Jewish community, but has a long way to go in strengthening trust and confidence,” the leader explained.

A Jewish community leader in Central Jersey, also granted anonymity to speak freely, offered a similar take.

“It’s definitely a race that’s very closely watched in the Jewish community, more than any time in the past, I would say. I think seeing Jack going to Israel, out of all places, just three months before the general election, I think that shows you how important the Jewish vote is going to be this time around, and Jack is losing no time and trying to get the Jewish vote on his side,” the source said.

“I often say that in New Jersey, you have to run for governor as though you’re running for mayor,” Ciattarelli said, adding of his outreach to Democratic and unaffiliated voters, “The biggest compliment I get is when I can come down off a platform or stage, if somebody comes up to me and says, ‘Are you Republican? Are you Democrat?’”

Ciattarelli told JI that he views Bergen County, the state’s most populous county, as a must-win area for his campaign, making the support of Democratic and independent voters necessary in his path to victory. The area, which is represented by Gottheimer in Congress, is also home to around 100,000 Jewish residents, a majority of whom are registered Democrats or independents. 

“Bergen County has a greater population than eight states and it’s the key to winning a statewide election. I did very well, just coming a little short in ‘21, but I do sense a change amongst a great number of people who may not have considered me last time, may not have voted last time that are looking to make a change here in New Jersey,” Ciattarelli said. 

“I often say that in New Jersey, you have to run for governor as though you’re running for mayor,” he continued, adding of his outreach to Democratic and unaffiliated voters, “The biggest compliment I get is when I can come down off a platform or stage, if somebody comes up to me and says, ‘Are you Republican? Are you Democrat?’”

Since narrowly losing his first campaign for governor, Ciattarelli worked hard to unify the party around his repeat bid, making particular effort to secure support from the MAGA wing of the Republican Party. His efforts paid off in the primary, which he won without much serious GOP opposition.

For her part, Sherrill handily defeated five other Democrats, including Gottheimer, Newark Mayor Ras Baraka,and Jersey City Mayor Steve Fulop, in the Democratic primary. 

With that backdrop, both parties are watching the November gubernatorial contest closely to see if the rightward shift in the Garden State has held since Trump took office in January. For his part, Ciattarelli says that while the issues animating New Jersey voters have not changed since his 2021 race, he believes “what is different is the political landscape.” 

“The issues I was talking about in ‘21, including antisemitism, have now come to a complete boil. They were simmering back then,” Ciattarelli told JI. “I’m not competing with a pandemic this time around. It’s not easy to campaign when there’s a shelter-in-place order. I’m not running against an incumbent. There’s a lot less indifference.”

As part of his strategy to encourage voters to hit the polls in November, he said he was focusing his messaging around “four issues across the state that are raging that apply to all people”: the affordability crisis, affecting housing and energy costs; public education; public safety; and the overdevelopment of the interior of the state, where suburbs without the infrastructure to become a city are being overinvested in at the expense of New Jersey’s cities. 

Regardless of which community he’s engaging with, the New Jersey Republican says the voters he’s spoken to have been more concerned with “how it is I go about solving issues” than national political matters. 

“People get excited by ideas. They don’t want to hear the use of polarizing rhetoric. I think they find it a breath of fresh air when somebody stands up and is speaking to the issues and how they’re going to solve them,” Ciattarelli explained, describing this approach as “the secret to the sauce for me in the seven elections I won prior to November ‘21.”

Both parties are also investing heavily as the race emerges as one of the most competitive statewide elections of 2025. 

The Democratic National Committee said earlier this month that it would provide more than $1.5 million for Sherrill’s campaign to devote to field staffing and ground game efforts. Greater Garden State, a super PAC connected to the Democratic Governors Association, announced plans in July to spend $20 million on ads for Sherrill. That dollar amount is greater than Murphy and outside groups supporting him spent on ad buys during the entire 2021 general election. 

Georgia Gov. Brian Kemp, the chairman of the Republican Governors Association, visited North Jersey earlier this month for a series of fundraising events for Ciattarelli that brought in $1 million.